Ideal Partnerships
Designed for founders who value momentum over "more."
We are a high-leverage fit for digital product businesses where:
1
The roadmap is stalled
You are shipping features, but your core KPIs (activation, retention, or revenue) are flat.
2
Decisions are "vibe-based"
You need to move away from the "loudest opinion" and toward data-backed, de-risked product bets.
3
The stakes are high
You are approaching a funding round or a major market move and cannot afford a "fast mistake" with AI or new features.
Our Philosophy
Pragmatic judgment over "process theatre."
We believe that for teams to be effective, they don't need more features; they need the courage to make the right trade-offs.
Design as a decision tool
We use design to expose risks and validate assumptions early, saving months of wasted engineering spend.
Outcome over output
We align every sprint to a measurable business outcome, ensuring the next thing you build moves the needle on revenue.
Senior-led execution
We don't believe in the agency model of "selling senior, delivering junior." Every engagement is led by an expert with 20+ years of commercial experience.
Founder and Principal
Led by Brom Sulaiman
With over two decades in the trenches of product design, AI, and commercial strategy, Brom founded Lean Otter to bring senior-level focus back to the product cycle.
The Expertise: Having worked with startups, scale-ups, and FTSE 50 giants, he specialises in translating complex business challenges into buildable, high-impact designs.
The Network: While Brom leads every engagement, Lean Otter scales through a trusted network of senior associates in AI, Product Management, and Development when a project demands wider technical breadth.
This keeps engagements focused and senior-led, while ensuring the right skills are available when they’re genuinely needed, without inflating teams or introducing unnecessary overhead.
